How likeness detection works
This tool works similarly to Content ID, but for likeness. It looks for a participant’s likeness in AI-generated content, and if a match is found—like a deepfake of their face—the individual can review the content and request removal if it violates our privacy guidelines.
While this tool provides a powerful way to manage unauthorized AI-impersonation, detection does not guarantee removal. YouTube has a long history of protecting free expression and content in the public interest—including preserving content like parody and satire, even when used to critique world leaders or influential figures. We’ll continue to carefully evaluate these exceptions when we receive requests for removal.
We’re starting with this cohort to ensure the tool meets their unique needs, with plans to significantly expand access over the coming months.