BMW Plots New Wave Of Halo Cars As ‘Brand Shapers’
BMW isn’t giving up on special cars, but it’s prioritizing high-volume products. Previous ‘brand shapers’ were the i3 and i8. A rugged SUV could join the lineup around the decade’s end. These are some of the busiest times in BMW’s history. Between now and the end of 2027, the German luxury automaker will roll out …