Burger King, Wendy’s and other fast food brands parody McDonald’s
Updated March 7, 2026, 4:25 p.m. ET McDonald’s CEO Chris Kempczinski’s video of a Big Arch burger taste test set off an ongoing social media scrum with fast-food brands piling on and some trying to change the narrative. As the March arrival of McDonald’s biggest burger ever neared, the February video of Kempczinski taking a …